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Nasty C Relaunches Tall Racks as a Game-Changing Platform for Independent Artists

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4 months ago

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South African rap icon Nasty C is shaking up the music industry with a bold new move. What was once his personal record label, Tall Racks, has been completely reimagined as a powerful digital platform built to give independent artists full control over their music and careers.

This isn’t just a rebrand. It’s a revolution in how artists can take ownership of their journey.

A Vision of True Independence

In a recent series of posts, Nasty C shared what inspired this transformation. His mission is to help artists “break free from the traditional way of the music business and take full control of their independence.”

Tall Racks has shifted from signing artists to serving as a toolkit that anyone can use. It gives musicians the freedom to distribute music, manage royalties, track performance, and connect with their audience—without sacrificing ownership or creative control.

What Tall Racks Offers Independent Artists

The platform is packed with features that cater specifically to the needs of modern-day musicians. Here’s what it delivers:

Global Music Distribution

Artists can easily release their music on all major streaming platforms, reaching fans around the world with just a few clicks.

100% Rights Retention

Artists keep complete ownership of their music. There are no hidden clauses or fine print. Just real independence.

Automated Royalty Splits

Smart contract technology ensures that collaborators are paid automatically and accurately. Everyone involved gets their fair share without the hassle.

Direct Payments

A built-in digital wallet allows artists to receive royalties and instantly transfer funds to their bank accounts. Payments are fast, transparent, and accessible.

Real-Time Analytics

The dashboard offers live data on streams, listener locations, and engagement metrics. Artists get the insights they need to make informed business and creative decisions.

Social Media Integration

By connecting their social platforms, artists can track their full audience reach and engagement in one place. It’s a complete picture of their brand performance.

Building a Marketplace for Artists and Fans

Tall Racks is more than just a platform—it’s a space where artists and fans can connect directly. Fans can follow their favorite musicians, access exclusive content, and support their journey in a more personal way than on traditional streaming services.

The idea is to build stronger, more meaningful relationships between creators and their supporters.

Nasty C Is Leading a New Movement

By relaunching Tall Racks, Nasty C is doing more than creating a tech platform. He’s opening the door for a new kind of music industry. One where artists don’t have to rely on labels, gatekeepers, or outdated systems to succeed.

This is about freedom, ownership, and opportunity.

And it’s just getting started.

To learn more or join the platform

Visit tallracks.com or follow @tallracksrec on all major social platforms for updates, artist features, and exclusive content.

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Is AMAPIANO genre dying?

The Rise, Transformation, and Future of Amapiano briefly explained.

Amapiano has grown into one of South Africa’s most popular sounds, blending unique beats and rhythms that continue to capture audiences locally and globally, while some question its future and how the genre might be dying, let’s delve into the factors that cause that & what is happening.

Published

4 days ago

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26/11/2025

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The Rise, Transformation, and Future of Amapiano.

The Rise, Transformation, and Future of Amapiano briefly explained.

Amapiano has grown into one of South Africa’s most popular sounds, blending unique beats and rhythms that continue to capture audiences locally and globally, while some question its future and how the genre might be dying, let’s delve into the factors that cause that & what is happening.

Amapiano is not dying in the sense that the audience is dropping. The numbers are still increasing in Amapiano, but the mega superstar era seems to be coming to an end because many artists are making it now, and they step over each other’s rise to becoming mega stars. The genre has peaked, and it is unlikely to peak higher than it did in past years.It won’t die. It will remain very high, but one thing could happen that would make it look like it died in the coming years, and that is evolution. Black people aren’t known for keeping one sound the same over and over. Black people are music, so what will start appearing more often is Amapiano crossing over into other genres through experimental sounds that may morph it into something else. Crossovers with Afro beats, kwaito, and hip hop have already begun.With sounds like 3 step coming in, it may never peak where Amapiano once peaked, but Amapiano may combine with it to evolve the sound. It is likely to become something harder to identify as piano, similar to how RnB is difficult to identify nowadays, but the genre will remain, at least in this lifetime.And surprisingly, it continues spreading globally. As normalised as it is in SA, it is still a sound others are learning or getting used to out there.

What are your thoughts on the genre. Hit us in the socials comments, we’re looking forward to hearing from you.

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Music

AKA’s “Touch My Blood”: One of the Greatest Album Rollouts in South African Hip-Hop History

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5 days ago

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26/11/2025

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AKA’s “Touch My Blood” One of the Greatest Album Rollouts in South African Hip Hop History

When conversations about iconic SA Hip Hop rollouts come up, AKA’s “Touch My Blood” is always mentioned for a reason.
It was not just an album rollout. It was a cultural moment.
A masterclass in branding, fan engagement, and long term storytelling that still stands as one of the best South Africa has ever seen.

Below is a breakdown of why TMB remains a blueprint for modern artists.

1. Social Media Mastery. AKA Did the Work Himself

Organic Hype Building

This was not marketing. It was pure storytelling in real time.

2. Fan Engagement. The Legendary Fan First Album Cover Challenge

This was a game changer.

  • AKA opened a public challenge for fans to design the album cover
  • Hundreds of creatives submitted artwork
  • The winning artwork became the official cover
  • Fans felt ownership and the challenge went viral

This level of community involvement was ahead of its time.

3. Aesthetic and Identity Building. The Red Era

AKA treated Touch My Blood like a full world, not just an album.

Brand Identity

  • Introduced bold red branding with black and yellow accents
  • Dropped Touch My Blood merch including t shirts, hoodies, and accessories
  • Hosted pop up stores in Joburg and Cape Town
  • Placed the release date on billboards and any visible space he could book

Everywhere you looked you saw red.
Artists today still try to achieve this, but few match the level of execution.

4. Music Rollout. Two Years of Set Up

AKA built the sound brick by brick.

  • Released The World Is Yours in 2016 to introduce a new sonic direction
  • Continued to release singles shaped by old South African samples to build a sound identity
  • Spaced all releases to create a clear narrative
  • Even at shows he would dim the room in red light to reinforce the theme

This was long term vision, not a rushed release.

5. Press Run and Media Presence

AKA was everywhere.

  • Metro FM and YFM interviews
  • Touch My Blood mini documentary
  • MTV performance
  • HYPE Magazine interview
  • Direct questions answered for fans online
  • A constant presence in the media timeline

He took control of his story and it paid off.

6. The Post Rollout Was Just as Powerful

Even after the album dropped, AKA kept pushing.

  • Changed hairstyles to match the album’s gold moment
  • Released multiple music videos
  • Stayed trending with high energy moments
  • Continued to strengthen the Touch My Blood brand long after release week

He understood something many artists forget.
Rollouts do not end on release day.

Why Do Album Rollouts Feel Lost Today

  • The microwave era makes artists move too fast
  • Fans do not sit with singles for long
  • Labels push quantity over storytelling
  • Artists do not build full worlds around their albums
  • Very few understand branding the way AKA did

The art of the rollout is not dead. It is just rare.

Which album rollout stands out for you, and why

Let’s talk.

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Music

Stogie T Unveils Tracklist For His Upcoming Album “ANOMY”

Published

4 weeks ago

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06/11/2025

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Stogie T has officially revealed the tracklist for his highly anticipated album “ANOMY”, and it’s already shaping up to be one of the most talked-about releases in South African Hip Hop this year.

The project is 12 tracks deep, boasting a stellar lineup of features including FLVME, Thandiswa Mazwai, Maglera Doe Boy, and Maggz. But what’s really got fans talking is track 11, titled “Four Horsemen” a powerful collaboration between Nasty C, A-Reece, and Maggz.

This marks one of the most unexpected yet exciting team-ups in recent memory. Given the history between A-Reece and Nasty C, both celebrated for their lyrical mastery and regarded as two of the most influential voices of their generation, this feature feels like a milestone moment for SA Hip Hop.

With Stogie T leading the charge, “Four Horsemen” promises to be a lyrical showcase that bridges eras and styles, merging veteran storytelling with youthful precision.

“ANOMY” drops soon, and if this lineup is anything to go by, listeners can expect a project rich in bars, reflection, and cultural weight.

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