South African music star ANATII has signed a groundbreaking deal with gamma., the innovative media company led by Larry Jackson and Ike Youssef. Known for its impressive roster of artists like Usher, Snoop Dogg, and Rick Ross, gamma. has partnered with ANATII in a record-breaking distribution deal that aims to elevate African music to new heights.
This deal secures ANATII’s place as a global music icon and highlights gamma.’s dedication to showcasing African talent on the world stage. With a Grammy Award for co-writing Beyoncé’s Brown Skin Girl and collaborations with artists like Tiwa Savage and Busta Rhymes, ANATII has built a reputation as one of Africa’s top artists.
For Sipho Dlamini, gamma.’s President and MD for Africa & the Middle East, signing ANATII was a natural step. “ANATII’s music transcends borders and connects deeply with audiences around the world. He perfectly represents our mission to break barriers and push culture forward,” Dlamini said.
ANATII views this partnership as a pivotal moment in his career. “gamma.’s focus on media and technology aligns perfectly with my vision. This is the start of a new chapter where we’ll showcase the depth and creativity of African music to the world,” he shared.
With its artist-centered approach, gamma. has quickly become a leader in the music industry, championing unique talent and diverse voices. This partnership with ANATII is proof of its commitment to making African music a global powerhouse.
Fans can look forward to new music, international tours, and exciting collaborations as ANATII gears up for the release of his album, BOOM SZN, on 13 December 2024. This deal isn’t just about music—it’s a movement redefining how African artistry is celebrated worldwide.