Dua Lipa is preparing for the adventure of a lifetime, powered by the PUMA Speedcat, in a new campaign. The global icon’s journey begins as she laces up her Speedcats, heading toward distant mountains, following endless powerlines.
As the sun sets, Dua Lipa takes control behind the wheel of the classic “Red” Speedcat, dressed in bold, all-black PUMA racing gear. Her journey turns into a thrilling, fearless race through the vast desert under the night sky, before she slows down at a classic roadside motel.
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Her Speedcat-powered adventure represents freedom, unpredictability, and bold exploration, pushing boundaries at every turn. It stands as a symbol of self-expression, rewriting the legacy of this iconic silhouette for a new generation.
Originally launched 25 years ago, the PUMA Speedcat was reintroduced in summer 2024, quickly becoming a celebrity favorite and selling out fast. The racing-inspired silhouette has since been reimagined through exclusive collaborations and limited-edition releases, continually evolving with each new version. The PUMA Speedcat remains a favorite among trendsetters and pace-setters of every generation.
The PUMA Speedcat will be available in classic “Red” and “Black,” as well as a new “Pink Blush” version, starting 5 December 2024, from PUMA.com, PUMA retail stores, Sportscene, and Shesha. Price: R1,999.