PUMA Hoops and LaMelo Ball have unveiled the LaFrancé Collection, a collaboration between PUMA and LaMelo Ball’s official lifestyle brand. The collection features a luxurious twist on on-court and off-court fashion, taking inspiration from traditional French floral patterns and incorporating fluorescent slime and alien claw marks.
The collection features two footwear styles, including the limited-edition MB.03 LaFrancé. The MB.03 LaFrancé is LaMelo Ball’s third signature sneaker with PUMA, and it is designed to look like it has been through an extreme journey, with claw marks and acid bath effects. The sneaker also features fleur-de-lis graphics and fluorescent slime accents.
In addition to the MB.03 LaFrancé, the collection also includes the RS-XL LaFrancé, a lifestyle sneaker with a more subtle design. The RS-XL LaFrancé features a black and white colorway with fleur-de-lis accents.
The apparel collection includes a branded jersey, hoodie, shorts, jogger pants, and graphic tees. The apparel pieces feature the same luxe aesthetic as the footwear, with French floral patterns and fluorescent slime accents.
The PUMA x LaFrancé Collection is set to launch on September 14, 2023, and will retail for R3299. It will be available at PUMA.com and Shesha.
Here are some of the key features of the collection:
- Luxurious twist on on-court and off-court fashion
- Inspired by traditional French floral patterns
- Features fluorescent slime and alien claw marks
- Two footwear styles, including the limited-edition MB.03 LaFrancé
- Apparel collection includes a branded jersey, hoodie, shorts, jogger pants, and graphic tees
- Retails for R3299
- Available at PUMA.com and Shesha
The PUMA x LaFrancé Collection drops on October 6 at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, LaFrancé.com and at Foot Locker and Kids Foot Locker.