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PUMA and iconic South African brand Nando’s are bringing the heat to the sneaker shelves with the launch of the PUMA x Nando’s RS-Xtra Hot.
The limited-edition sneaker is a celebration of the fiery spirit of South Africans and the iconic flame-grilled chicken brand. It features a number of Nando’s-inspired details, including a printed chilli formstrip, the Nando’s PERi-ometer® with heat levels, the heel cup referencing the colours of Nando’s sauces, the PUMA logo fired up in the Nando’s font, the Nando’s signature Barci Cockerel, and an insole paying homage to the iconic sauce bottle.
The sneaker is also wrapped up in Nando’s vibrant colours, making it a truly eye-catching and unique design.
“PUMA wanted to celebrate Heritage Day in South Africa by partnering with an iconic local brand that could help us capture the essence of what it means to be South African,” said Brett Bellinger, PUMA SA Marketing Director. “Bold. Fiery. Somewhat audacious and eternally optimistic. Who better to announce as our partner than Nando’s, the brand that has been a part of the social and cultural fabric of South Africa since 1987?”
Jessica Wheeler, GM Marketing: Brand, Strategy & Communications at Nando’s, said: “This has been an incredibly exciting collab in an important month for the country, and for us as a brand. To encapsulate the fiery spirit of South Africans is something we strive to do daily through our marketing activity and to reflect in our stores and our menu, but to have that embodied in a sneaker is just next level.”
The PUMA x Nando’s RS-Xtra Hot will be released in limited quantities in SA, the US, and the UAE on Heritage Day, 24 September 2023. It will be available at PUMA.com, PUMA Retail Stores, and select sneaker retailers.
This collaboration is a must-have for any sneakerhead or Nando’s fan. It’s a unique and stylish sneaker that celebrates two iconic South African brands.