Vth Season Founder, Ninel Musson, to Speak at Harvard Business School’s 25th Annual Africa Business Conference

South African music industry powerhouse, Ninel Musson, has been invited to speak at the prestigious Harvard Business School’s 25th Annual Africa Business Conference. The event will take place on March 24-25, 2023, at the Harvard Business School campus in Boston, Massachusetts, with the theme “Africa Accelerated: Leaps and Bounds into the Next Decade.”

As the founder of Vth Season, a leading independent record label in South Africa, and a consultant in the creative industries, Musson will provide insight into the current developments and ways to support the industry and artists in South Africa. Musson has over 15 years of experience developing talented African artists into award-winning national and continental successes.

“I see African music and arts as a unique investable asset,” Musson shares. “It’s our time, and I am honored to represent the South African industry in this way.”

Musson will join other industry representatives from various geographic locations across the U.S. and Africa to address the topic of “Harnessing the Potential of Africa’s Creative Economy,” providing deep insights into the trends shaping the ecosystem for creatives in Africa and the opportunities that exist to further improve and develop the industry.

Joining Musson on the panel are most notably World Bank Group’s International Finance Corporation, Tiwa Savage, and Idris Alba. Colleagues from the music, art, and fashion sectors, as well as investors and funders from the U.S. and the African diaspora and beyond, will undoubtedly join Musson in Boston.