• Latest
  • Trending
  • All
  • News
Spotify’s African Heat Campaign Celebrates African Dance Music Culture

Spotify’s African Heat Campaign Celebrates African Dance Music Culture

Mar 16, 2021
Big Zulu & Sjava To Drop A Joint Project As The Super Duo Inkabi Zezwe

Big Zulu & Sjava To Drop A Joint Project As The Super Duo Inkabi Zezwe

Mar 22, 2023
GudGuy set to dish out new music. Freshly independent and here with a brand-new Extended project “4EVAGUD”

GudGuy set to dish out new music. Freshly independent and here with a brand-new Extended project “4EVAGUD”

Mar 22, 2023
K.O takes Massive Hit “SETE” To The Newer Hieghts With REMIX Tagging along AFRICA’S Finest OXLADE & DIAMOND PLATIMUM.

K.O takes Massive Hit “SETE” To The Newer Hieghts With REMIX Tagging along AFRICA’S Finest OXLADE & DIAMOND PLATIMUM.

Mar 15, 2023
Cruz Afrika Retires From His Music Career

Cruz Afrika Retires From His Music Career

Mar 15, 2023
Nasty C Snags Brand Ambassador Deal For Samsung Flagship Smartphone, The Galaxy S23

Nasty C Snags Brand Ambassador Deal For Samsung Flagship Smartphone, The Galaxy S23

Mar 1, 2023
'Welcome To The Planet' Album by Skhanda World is coming out 12 November 2021

Skhandaworld and UMG SA have part ways with Ma-E, JustBheki & Dj Mr. X

Mar 1, 2023
Rap phenomenon Yeat returns with AftërLyfe, the explosive follow up to 2022’s acclaimed project Lyfë

Rap phenomenon Yeat returns with AftërLyfe, the explosive follow up to 2022’s acclaimed project Lyfë

Mar 1, 2023
PUMA RS-X 3D REIMAGINED TO BREAK BOUNDARIES

PUMA RS-X 3D REIMAGINED TO BREAK BOUNDARIES

Mar 1, 2023

NF RELEASES INSPIRING NEW SINGLE & VIDEO “HOPE”ANNOUNCES UPCOMING ALBUM , HOPE COMING APRIL 7 AND TRACK LISTING ALSO TITLED HOPE

Feb 17, 2023
FORBES FAMILY CONFIRMS AKA’S MASS COUNTRY ALBUM RELEASE TO HONOUR HIS LEGACY

FORBES FAMILY CONFIRMS AKA’S MASS COUNTRY ALBUM RELEASE TO HONOUR HIS LEGACY

Feb 16, 2023
SEND OFF DETAILS FOR TEBELLO  ‘TIBZ’ MOTSOANE

SEND OFF DETAILS FOR TEBELLO  ‘TIBZ’ MOTSOANE

Feb 16, 2023
DJ KHALED ANNOUNCES EXCLUSIVE PARTNERSHIP WITH DEF JAM RECORDINGS

DJ KHALED ANNOUNCES EXCLUSIVE PARTNERSHIP WITH DEF JAM RECORDINGS

Feb 10, 2023
SA Hip Hop 247
  • Home
  • News
  • Social Media News
  • Events
  • About
  • Contact Us
  • Editorial
No Result
View All Result
SA Hip Hop 247
No Result
View All Result
Home News

Spotify’s African Heat Campaign Celebrates African Dance Music Culture

by SA Hip Hop 247
Mar 16, 2021
in News
0
Spotify’s African Heat Campaign Celebrates African Dance Music Culture
576
SHARES
1.6k
VIEWS
Share on FacebookShare on Twitter

“The rich diversity of musical talent in Africa inspires and engages fans around the world. Spotify continues to use the power of its platform to amplify African voices across a global stage, building an ongoing narrative that supports and puts African creators at the forefront.” 

– Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. 

Celebrating the power of African voices across the continent and beyond, Spotify is shining a spotlight on one of its flagship, curated playlists African Heat, through an interactive campaign that  brings the spirit of Africa alive around the world.

The campaign journeys through a series of partnerships, activations, a dance challenge video (#africanheatchallenge), and more creative content opportunities that will play out through on-and-off-platform initiatives on local, regional, and international levels. Highlighting the diversity of African talent, the playlist is an explosion of Afro-centric sounds, carving out a space for African creators to showcase their music to a global audience. 

Centred on the key role that the Afro-dance community has played in spreading African pop music across the globe, the campaign includes the likes of Focalistic, Fuse ODG, Olamide, as well as some of the leading female faces of dance music in Africa – Moonchild Sanelly, Sho Madjozi, Niniola, and Amapiano’s Lady Du. 

By including emerging and established artists alongside one another – Amapiano’s newer artists Focalistic and Lady Du together with Azonto dance genre pioneer Fuse ODG and Shaku Shaku street dance driver, Olamide – Spotify is showcasing its dedication to and investment in all artists. 

Taking African Heat to The Streets with the #africanheatchallenge

The beautifully shot clip was directed by the talented, award-winning, Johannesburg-based Zandi Tisani, who uses her experience to draw attention to her work in edgy and bold ways. Set to Focalistic’s hit “Ke Star,” the clip encourages fans to immerse themselves in the sounds of the playlist, delving into the language of dance to express the connection between African communities worldwide that share a love of dance music. Watch the clip HERE.

The video features dancers from major cities in Africa and across the globe, including local sensation Kamo Mpela, Nigeria’s Boluwatife, Ghana’s DWP Academy and more as they move through the streets of their cities doing the #africanheatchallenge.

This is not the first collab between Spotify and Focalistic who, as one of Spotify’s RADAR AFRICA artists, has already benefited from the support that the program promises to artists across all stages of their career development. The African Heat campaign is another example of how Spotify continues to showcase and support African talent.

“My music is an honest expression of who I am and where I come from, Pitori! I am the voice of the hood! I am the voice of the YOUTH! I want to take my voice to the world and Spotify is helping me do that. With my recent DaVido collab on the ‘Ke Star (Remix)’ promoting African Heat to a wider audience gives me and other African artists more opportunities to reach millions of Spotify listeners,” said Focalistic. “Music is a universal language and I want the world to understand our lingo, our movement, and our sound! I’m excited to see where we can go! To the top!! Ase Trap tse ke PINA tsa ko Kasi!”  

On the playlist today, fans can find Spotify Clips, featuring soundbites and self-shot videos from the artists mentioned, speaking to the impact and influence of African Dance culture. These artists will also appear on large-scale Spotify billboards to promote African Heat in New York City and Toronto.  

Amplify Spotify’s commitment across Africa

Spotify recently expanded its footprint in Africa by launching into new markets including Ghana, Kenya, Nigeria, Tanzania and Uganda, giving African creators the opportunity to connect with a global audience of fans. With its unrivalled mix of features that have made it the world’s most popular audio streaming subscription service, including more than 70 million international and local songs and over 4 billion playlists, Spotify is excited to introduce its African audience to a best in class product and a localised experience MADE FOR AFRICA!

Follow the conversation and join the #africanheatchallenge on Spotify social media platforms including  Facebook: @Spotify |Twitter: @SpotifySA  | Instagram: @SpotifySA | #SpotifyAfrica 

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com – to embed Spotify into a website – right click on any playlist, go to ‘share’ and copy embed code.

Tags: FocalisticSpotify
Share230Tweet144Share58
SA Hip Hop 247

SA Hip Hop 247

Please login to join discussion
  • Trending
  • Comments
  • Latest
Rich The Kid Responds To  Emtee’s Request for a Feature

Rich The Kid Responds To Emtee’s Request for a Feature

Aug 26, 2019
Rubber Band Gang Is Allegedly Facing Fraud Charges

Rubber Band Gang Is Allegedly Facing Fraud Charges

Jul 5, 2019
Watch: iGedzemane (Official Music Video) by Passion Master x Teezo x Senior General x Jay Spitter x Lady NK

Watch: iGedzemane (Official Music Video) by Passion Master x Teezo x Senior General x Jay Spitter x Lady NK

Jul 25, 2019
WhatsApp Image 2019 07 10 at 09.08.11

Micah on Blessings with KashFlow – [Listen]

6
YoungstaCpt ’s Unbreakable Story goes live on  @ChannelOTV tonight at 18:30!

YoungstaCpt ’s Unbreakable Story goes live on @ChannelOTV tonight at 18:30!

6
RICK JADE DEBUTS COVER ART, TRACKLISTING, & EXPLAINS ‘DA NEW AFRICA (D.N.A)’

RICK JADE DEBUTS COVER ART, TRACKLISTING, & EXPLAINS ‘DA NEW AFRICA (D.N.A)’

5
Big Zulu & Sjava To Drop A Joint Project As The Super Duo Inkabi Zezwe

Big Zulu & Sjava To Drop A Joint Project As The Super Duo Inkabi Zezwe

Mar 22, 2023
GudGuy set to dish out new music. Freshly independent and here with a brand-new Extended project “4EVAGUD”

GudGuy set to dish out new music. Freshly independent and here with a brand-new Extended project “4EVAGUD”

Mar 22, 2023
K.O takes Massive Hit “SETE” To The Newer Hieghts With REMIX Tagging along AFRICA’S Finest OXLADE & DIAMOND PLATIMUM.

K.O takes Massive Hit “SETE” To The Newer Hieghts With REMIX Tagging along AFRICA’S Finest OXLADE & DIAMOND PLATIMUM.

Mar 15, 2023

SA Hip Hop 247

Copyright © Global Plug Media 2021.

  • About
  • Advertise
  • Privacy & Policy
  • Contact

Follow Us

No Result
View All Result
  • Home
  • News
  • Events
  • Contact Us

Copyright © Global Plug Media 2021.