Nasty C just inked a deal with Def Jam Recordings. The news was broken by Billboardthis morning. The website wrote that the South African rapper signed exclusive deal with the legendary hip-hop label through a joint venture with Universal Music Africa, Nasty C’s home in South Africa.
To announce the signing, the rapper and the label released a new single by the lyricist. Titled “There They Go,” the song which premiered on Apple Music’s Beats 1 today at at 4:30 p.m. ET, is the first single from Nasty C’s upcoming album Zulu Man With Some Power.
Def Jam Recordings interim chairman/CEO Jeff Harleston was quoted by Billboard as saying:
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.”
The music video for “There They Go,” which is directed by Andrew Sandler, is also available for streaming on Youtube.
.@Nasty_CSA just dropped the official video for his single new “There They Go” ??
— Def Jam Recordings (@defjam) March 26, 2020